Lukasz Kwiecień – is an experienced User Acquisition specialist who has been involved in the marketing of games and apps for over 10 years. He has worked with companies such as Huuuge Games, CCGames.io, Artifex Mundi, Rage Quit Games and many others, helping them to create and optimise strategies and advertising campaigns for various categories of games and mobile apps – from social casino to casual titles to hardcore RPGs.
His strengths lie in data analysis, experimentation and hypothesis testing, as well as working with advertising creatives and the use of AI in marketing. He has worked with a wide range of channels and traffic sources, often exotic, from the Meta and Google duopoly, to SDK and DSP networks, to influencer marketing. He also works on advertising monetisation for games.
Luke likes to share his knowledge and experience with others, which is why he often attends and speaks at conferences and workshops on mobile topics.
